CRO Weekly #10: Stop wasting your time running AB tests like this
croweekly.substack.com
The other day I saw someone running an AB test. Only 400 people had seen each variation. It had only been running for a single day. The difference in goal completion rates was around 10%. Yet, the tester started making claims. “Ah yea this makes sense because of X.”
CRO Weekly #10: Stop wasting your time running AB tests like this
CRO Weekly #10: Stop wasting your time…
CRO Weekly #10: Stop wasting your time running AB tests like this
The other day I saw someone running an AB test. Only 400 people had seen each variation. It had only been running for a single day. The difference in goal completion rates was around 10%. Yet, the tester started making claims. “Ah yea this makes sense because of X.”